Figure 3.
The left section lists Halal Service Quality Antecedents. Culture-related antecedents are Collectivism, Masculinity, and Uncertainty avoidance. Technology-related antecedents are C R M organisational practices and C R M technology-related practices. Faith-related antecedents are Islamic shariah compliance, Religiosity, and Islamic place attributes. These antecedents connect to Halal service quality in the centre. Halal service quality then connects to Halal Service Quality Outcomes. Consumer-related outcomes are Satisfaction, Perceived value, Loyalty, Delight, Switching intentions, Word-of-mouth, Intention to pay, Commitment, Trust, and Engagement. Firm-related outcomes are Image, Reputation, Brand love, Brand addiction, and Value cocreation.Conceptual model of halal service quality