Figure 1.
The conceptual diagram is enclosed by a dashed rectangular border and divided vertically into two sections by a dashed line. The left section is titled Human Loop, Oversight and Value Co-Creation. The right section is titled A I Loop, Autonomous Processing and Learning. Four oval nodes are labelled Business at the upper centre, Customer at the left, A I system at the right and Personalised Service at the lower centre. A connection between Business and Personalised Service is labelled Customer Data, 1, 2. A connection between Customer and A I system is labelled Personalized Recommendation, 2, 4. A diagonal connection between A I system and Business is labelled A I training and Ethical guidelines, 1, 4. A diagonal connection involving Customer and Personalised Service is labelled Well-being and Satisfaction, 3, 4. Arrowheads indicate connections between the four nodes, including Customer and A I system, Business and Personalised Service, A I system and Business, and Customer and Personalised Service.Hybrid intelligence
Note(s): (1) Business provides data and products/services then through AI offer personalization to customers; (2) AI recommends products based on user behavior; (3) Customers provide feedback (e.g. “Not interested,” “Show more like this”); (4) AI refines recommendations based on human input, improving personalization
Source: By authors