Figure 2.
The conceptual diagram contains six oval nodes connected by directional arrows labelled H 1 to H 6. Perceived knowledge about Gen A I in S M E s, P E K, and Perceived marketplace influence, P E M, are positioned on the left. Both connect to Value Co-creation behavior, V A C, in the centre. The connection from P E K to V A C is labelled H 1, and the connection from P E M to V A C is labelled H 2. V A C connects to Value-in-use, V A I, at the upper right through H 3 and to Emotional Well-being, E M W, at the lower right through H 4. Value-in-use, V A I, connects to Social Well-being Perception, S O W, through H 5. Emotional Well-being, E M W, also connects to Social Well-being Perception, S O W, through H 6.Conceptual model
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