Figure 3.
The conceptual diagram contains six oval nodes connected by directional paths with numerical coefficients. Perceived knowledge about Gen A I in S M E s, P E K, is positioned at the upper left and connects to Value Co-creation behavior, V A C, with a coefficient of 0.490. Perceived marketplace influence, P E M, is positioned at the lower left and connects to V A C with a coefficient of 0.328. V A C is positioned centrally and connects to Value-in-use, V A I, at the upper right with a coefficient of 0.749. V A C also connects to Emotional Well-being, E M W, at the lower right with a coefficient of 0.762. Value-in-use, V A I, connects to Social Well-being Perception, S O W, at the far right with a coefficient of 0.425. A dashed connection extends between Emotional Well-being, E M W, and Social Well-being Perception, S O W, and is labelled N S.Structural model results
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