Figure 2
The framework has three axes labelled Business motives, Regulatory motives, and Planetary motives. The framework contains four categories: Managing public image, Value co-creating, Sustainable reporting, and Changing the system. The table has three columns: An ambitious target for stakeholder engagement in sustainable business, Description of the category, and Primary motivations for sustainable business. Changing the system describes changing the whole business environment, society and or its sub-systems, joint actions with partners and within the industry, and an active approach by company management. Its primary motivations are planetary and business benefits. Value co-creating focuses on business-useful innovation or business relationships, stakeholder views, needs and values, empowering the value network, and integrating sustainability and responsibility into strategy. Its primary motivation is business benefits. Sustainability reporting focuses on openness and transparency, collecting and providing information to other parties, systemic influence, and regulated, resource-intensive and technical actions. Its primary motivation is meeting the legal requirements. Managing public image focuses on creating a certain company image and position to influence, supporting systemic change and value creation, and corporate communication and media influence based on the company’s real values and actions. Its primary motivation is business benefits.Company ambitions and motives for stakeholder engagement in sustainable business