Figure 2.
The image is a flowchart that depicts the relationships between various components related to brands and consumer behavior regarding remanufactured products. At the top, the brand is associated with aspects such as brand equity, reputation, and image, which flow into sections detailing pricing, quality, warranty, and product information. The chart branches into two main components: cognitive and affective responses, further influencing consumer intentions and subsequent actions. Below, consumer characteristics like sustainable attitudes and environmental consciousness interlink with external context factors such as social norms and product certification. The overall structure allows for a comprehensive understanding of the interactions among these factors. Boxes are shaded to differentiate between sections, and arrows indicate the flow of information.Integrative framework of consumer responses toward remanufactured products