Figure 1
A conceptual model diagram illustrating the relationships between three key variables: relational bonds, customer psychological ownership, and customer engagement. The diagram features three ovals representing these variables. Relational bonds are connected to customer psychological ownership with a solid arrow labeled H2 and a dashed arrow labeled H4. Customer psychological ownership is connected to customer engagement with a solid arrow labeled H3 and a dashed arrow labeled H4. Additionally, relational bonds are directly connected to customer engagement with a solid arrow labeled H1. The arrows indicate the directional flow and hypothesized relationships between these variables.Conceptual model. Source(s): Authors’ own elaboration