Figure 2
The diagram presents a structural equation model with several constructs and their interrelationships. The constructs include customisation bond, customer psychological ownership, social bond, structural bond, activation engagement, affective engagement, and cognitive engagement. Each construct is represented by a blue circle with a numerical value indicating its reliability. Yellow rectangles with numerical values and directional arrows illustrate the factor loadings between these constructs. The arrows indicate the direction of influence or relationship between the constructs. The numerical values next to the arrows represent the factor loadings, which measure the strength of the relationship. The diagram also includes values for average variance extracted (AVE) for each construct, which are displayed within the blue circles. The overall structure shows how different bonds and types of engagement interrelate within the model.Factor loadings and AVE for the outer model. Note(s): CB: customisation bond; CPO: customer psychological ownership; SB: social bond; STB: structural bond; AE: activation engagement; AFE: affective engagement; COE: cognitive engagement. Source(s): SmartPLS output