Figure 3
A flowchart illustrating the relationships between various types of bonds and customer psychological ownership, leading to different forms of customer engagement. The flowchart includes labeled components such as customisation bond (CB), relational bonds (RB), social bond (SB), structural bond (STB), customer psychological ownership (CPO), activation engagement (AE), affective engagement (AFE), cognitive engagement (COE), and customer engagement (CE). Arrows indicate the directional flow and relationships between these components, with numerical values and p-values indicating the strength and significance of these relationships. The flowchart shows how different bonds contribute to customer psychological ownership, which in turn influences various aspects of customer engagement.Outer weights and path coefficients with p-values. Note(s): CB: customisation bond; RB: relational bonds; SB: social bond; STB: structural bond; CPO: customer psychological ownership; AE: activation engagement; AFE: affective engagement; COE: cognitive engagement; CE: customer engagement. Source(s): SmartPLS output