Figure 4
A diagram of outer weights and R-squared with t-statistics.The diagram illustrates the relationships between various types of bonds and customer engagement, including psychological ownership and different forms of engagement. The key components include customisation bond, relational bonds, social bond, structural bond, customer psychological ownership, activation engagement, affective engagement, cognitive engagement, and customer engagement. Arrows indicate the directional flow and relationships between these components, with numerical values representing outer weights and R-squared values with corresponding t-statistics. The diagram shows how these elements interact to influence customer engagement.

Outer weights and R-squared with t-statistics. Note(s): CB: customisation bond; RB: relational bonds; SB: social bond; STB: structural bond; CPO: customer psychological ownership; AE: activation engagement; AFE: affective engagement; COE: cognitive engagement; CE: customer engagement. Source(s): SmartPLS output

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