Figure 6
The diagram illustrates the mediating effect of customer psychological ownership. It features three main components: relational bonds, customer psychological ownership, and customer engagement. Relational bonds are connected to customer psychological ownership with a path coefficient of 0.369, and customer psychological ownership is connected to customer engagement with a path coefficient of 0.213. There is also a direct path from relational bonds to customer engagement with a path coefficient of 0.341. The indirect effect of relational bonds on customer engagement through customer psychological ownership is positive and significant, indicating complementary partial mediation.Mediating effect of customer psychological ownership. Note(s): RB: relational bonds; CPO: customer psychological ownership; CE: customer engagement. Source(s): SmartPLS output