Figure 1
A conceptual model illustrating the influence of organizational culture archetypes on employee advocacy through cultural fit.A conceptual model diagram illustrating the relationships between organizational culture archetypes, cultural fit, and employee net promoter score. The diagram features two types of culture archetypes: Organic Culture Archgetypes (OCA) and Mechanistic Culture Archgetypes (MCA). OCA and MCA are connected to Cultural Fit (CF) with arrows labeled H1(+) and H2(−), respectively. Cultural Fit (CF) is then connected to Employee Net Promoter Score (eNPS) with an arrow labeled H3(+). Additionally, there are two hypotheses indicated: H4(+): OCA -> CF -> eNPS and H5(−): MCA -> CF -> eNPS. The diagram shows the directional flow of influence from culture archetypes through cultural fit to employee net promoter score.

Conceptual model and hypotheses. Source: Authors' own research

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