Figure 4.
The scatter plot presents Importance-Performance Analysis for Senior Management. The horizontal axis represents Performance and ranges from 3.0 to 4.4. The vertical axis represents Importance and ranges from 3.0 to 4.4. A vertical dashed reference line lies at approximately 3.61 performance, and a horizontal dashed reference line lies at approximately 4.13 importance. A rising diagonal dashed line extends from approximately 3.03 performance and 3.03 importance to 4.37 performance and 4.37 importance. Cognitive items use circular markers. C 1 is approximately 3.52 performance and 4.05 importance. C 2 is 3.52 and 3.95. C 3 is 3.68 and 3.89. C 4 is 3.58 and 4.16. C 5 is 3.63 and 4.05. C 6 is 4.05 and 4.21. C 7 is 3.79 and 3.95. C 8 is 4.21 and 4.37. Interpersonal items use square markers. I 1 is approximately 3.89 performance and 4.11 importance. I 2 is 3.52 and 4.32. I 3 is 3.68 and 4.26. I 4 is 3.57 and 4.26. I 5 is 3.74 and 4.37. Business items use triangular markers. B 1 is approximately 3.52 performance and 4.21 importance. B 2 is 3.58 and 4.16. B 3 is 3.41 and 4.05. B 4 is 3.57 and 4.05. B 5 is 3.68 and 4.21. B 6 is 3.68 and 4.16. Strategic items use star markers. S 1 is approximately 3.46 performance and 4.11 importance. S 2 is 3.26 and 4.05. S 3 is 3.52 and 4.16. S 4 is 3.05 and 3.89. S 5 is 3.58 and 4.16. S 6 is 3.52 and 4.21.IPA for senior management
Source: Authors’ own work