Figure 1
A flowchart of the article selection process for a review of netnography in accounting journals.The flowchart begins with Accounting Journals of 2024 ABS ranking. The search criteria for inclusion is netnograph* in All fields, yielding 74 articles. Criteria of exclusion for off-topic articles outside the accounting or accountability domain reduces the count to 63 articles. Further exclusion criteria for articles where netnography is not applied results in a final sample of 41 articles.

Article selection protocol

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