Figure 2.
The conceptual framework presents managerial mediation of digital disruption through planning, organising, staffing, leading, and controlling under disruption. Planning under disruption involves selecting missions and objectives and actions to achieve them through decision-making. It includes predictive analytics, scenario simulations, A I driven foresight, and a shift from linear strategy to probabilistic and iterative planning. Its insight links planning to managerial cognition and temporal orientation. The flow from planning to organising progresses from anticipatory cognition to mediation and coordination. Organising under disruption involves establishing an intentional structure of roles to fill an organisation. It includes platforms, ecosystems, modular and boundary-spanning structures, and erosion of firm boundaries. Its insight states that meso-level dynamics emerge strongly. The flow from organising to staffing involves reconfiguration of roles, skills, and human-technological complementarities. Staffing under disruption involves filling and keeping roles filled through identifying requirements, placing, promoting, appraising, and career planning. It includes skill reconfiguration, hybrid human-tech roles, algorithmic management, and identity and competence tensions. Its insight bridges organisational and societal dimensions. The flow from staffing to leading involves redistribution of agency and emergence of sense-making challenges. Leading under disruption involves influencing people so that they contribute to organisational and group goals. It includes redistribution of authority, algorithmic influence, sense-making in opaque systems, and ethical leadership and responsibility. Its insight states that normative tensions become visible. The flow from leading to controlling involves data-driven feedback and anticipatory recalibration. Controlling under disruption involves establishing an intentional structure of roles to fill an organisation. It includes datafication, real-time monitoring, performance visibility, and governance and accountability risks. Its insight connects actors, results, and value. An additional reflexive loop on governance returns from controlling through the framework. Digital disruption as a set of enabling infrastructures includes Artificial Intelligence and Machine Learning, datafication and Advanced Analytics, Digital Platforms and Ecosystems, Blockchain and Traceability, Cloud and Data Infrastructures, Data economy, and Immersive and Extended reality. These infrastructures contribute to managerial mediation of digital disruption. Sustainable marketing management outcomes include credibility of sustainability claims, consumer trust and autonomy, responsible value propositions, and long-term market legitimacy and viability. Its insight states that these outcomes emerge from alignment of managerial functions with governance principles. Market governance mechanisms include transparency and visibility, accountability and responsibility allocation, coordination across ecosystems, power distribution among firms, platforms, and consumers, and trust and legitimacy. Its insight identifies governance effects of managerial reconfiguration.Integrative framework
Source: Authors’ elaboration