Figure 3
A three-dimensional plot positions a point across technology use, innovation orientation and organisational complexity, with each axis ranging from low to high.The three-dimensional plot has 3 axes. Technology use ranges from high through medium to low. Innovation oriented ranges from low through medium to high. Organisational complexity ranges from low through medium to high. A rectangular wireframe occupies the central region of the plot. Solid and dashed edges define its boundaries. A filled circular marker lies near the middle of the wireframe, where dashed guidelines from the surrounding edges meet.

Case study company positioning according to selecting criteria

Source: Authors’ own work

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