Figure 1
A Conceptual diagram presents consumer minimalism through number of possessions, sparse aesthetic and mindfully curated consumption.The conceptual diagram presents Consumer Minimalism as a central concept on the left, with three arrows extending to three components on the right: Number of possessions, Sparse aesthetic, and Mindfully curated consumption. Number of possessions includes ownership of a limited number of possessions, avoidance of purchasing new items, exclusive use of items that are genuinely necessary for the individual, continued use of already owned items, and finding new ways to use owned items. Sparse aesthetic includes preference for simplicity in the design of owned objects and living spaces, modest interior design and decoration, organised and uncluttered spaces, living environments free from excessive accumulation of possessions, and avoidance of waste accumulation. Mindfully curated consumption includes ethical and moral considerations during purchasing decisions, purchasing sustainable products that do not harm human health, pollute the environment, or compromise social equity, recycling and repairing used items, and borrowing items instead of purchasing. Each of the three components is presented separately, with Number of possessions at the top, Sparse aesthetic in the middle, and Mindfully curated consumption at the bottom.

Consumer minimalism dimensions

Source: Authors’ own adaptation based on Wilson and Bellezza (2022) 

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