Figure 1
The flowchart outlines a two-phase research methodology. Phase 1 involves a systematic grey literature review, including the selection of five T&L companies, evidence collection and selection, and abductive qualitative analysis to identify AI use trends, capabilities, and benefits. Phase 2 involves key informant interviews, including the selection of T&L managers and experts, semi-structured interviews to enhance and validate Phase 1 findings, and deductive qualitative analysis to validate preliminary findings. The process concludes with triangulation for synthesis, theory development, and discussion.Research design overview. Source: Authors’ own work