Figure 3
The diagram shows the process of data analysis using the Gioia methodology. It starts with the review of relevant documents focusing on AI technologies, their features, integration processes, challenges, and outcomes. First-order coding is conducted using seed concepts of microfoundations, dynamic capabilities, and business outcomes, producing 57 open codes. These codes are then grouped into broader theoretical themes such as AI Literacy, AI enabling processes, and AI Governance. The process involves weekly meetings to discuss and review coding decisions and emerging themes, resolving any disagreements through discussion and consensus.Overview of the data analysis structure. Source: Authors’ own work