Figure 1
A diagram showing factors influencing the use of GenAI, divided into Technology Readiness Index and Theory of Planned Behaviour.The diagram is divided into three main sections. The first section, Technology Readiness Index, includes four factors: Technological optimism, Technological scepticism, Personal innovativeness, and Technological insecurity. The second section, Theory of Planned Behaviour, includes three factors: Attitude, Perceived behavioral control, and Subjective norm, each with subcategories. The third section, Sociodemographic and Occupational Factors, includes Sex, Older generational cohorts, Entrepreneurial activity, and Educational degree. Arrows connect these factors to the central oval labeled Use of GenAI, indicating their influence.

Conceptual framework of the study. Source: Author’s own work

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