Figure 2
The flow chart starts with three text boxes positioned on the left and arranged in a vertical series. From top to bottom, they are labeled as follows: “Technological Factors; Technological Capability (T C), Innovative Service Capability (I S C),” “Organizational Factors; Organizational Technology Readiness (O T R), Knowledge Sharing Culture (K S C),” and “Environmental Factors; Competitive Pressure (C P), Government Regulatory Environment (G R E).” These boxes are grouped under the label “Stimulus” positioned at the bottom left, below the boxes. Individual rightward arrows from each box point at a centrally positioned text box labeled “Sustainable Service Innovation Adoption (S S I A).” This box comes under the label “Organism” positioned at the bottom center, below the box. Individual rightward arrows extend from this central box and point at two boxes arranged in a vertical series on the right. From top to bottom, they are labeled as follows: “Competitive Performance (C P)” and “Sustainable Performance (S P).” These two boxes are grouped under the label “Response,” which is positioned at the bottom right, below the boxes.Proposed conceptual framework of the study. Source: Authors’ own work