Figure 1
The model starts with a rectangle on the left labeled “M S P,” which connects with an upper-right arrow to the rectangle labeled “C S” positioned in the top center. A bottom right arrow from “C S” connects to the rectangle labeled “B T” positioned on the bottom right. A direct horizontal arrow also connects “M S P” to “B T.” Two bottom arrows emerge from the rectangle labeled “P P” positioned at the top center left, one pointing to the arrow connecting “M S P” to “C S,” and other points to the arrow connecting “M S P” to “B T.” Two upward arrows emerge from the rectangle labeled “P Q” positioned at the bottom center left, one pointing to the arrow connecting “M S P” to “C S,” and other points to the arrow connecting “M S P” to “B T.”Conceptual framework of all variables in the study. MSP: Modern Slavery Perception. PP: Product Price. PQ: Product Quality. CS: Customer Satisfaction. BT: Brand Trust. Source: Authors, 2024