Figure 1
The framework diagram shows eight nodes arranged around a central node on the middle right labeled “Customer satisfaction.” Starting from the center top and moving anticlockwise, the nodes are labeled “Price value,” “Habit,” “Effort expectancy,” “Social influence,” “Virtual try on,” “Performance expectancy,” “Chat bots,” and “Digital payment mode.” Right-pointing arrows extend from all surrounding nodes toward “Customer satisfaction.” From “Customer satisfaction,” an arrow continues to the far right leading to the node labeled “Continued intention.”Conceptual framework. Source: The authors with PLS-SEM