Figure 4.
The matrix has rows labelled C R 1 to C R 5 and columns labelled S 1 to S 8, with weights W C R i on the right. C R 1 includes symbols circle in S 2, circle in S 3, circle in S 5, filled circle in S 6, filled circle in S 7, and triangle in S 8, with weight 0.22. C R 2 includes filled circle in S 1, circle in S 4, circle in S 5, and triangle in S 7 and S 8, with weight 0.20. C R 3 includes filled circle in S 1, filled circle in S 3, circle in S 5, and circle in S 6, with weight 0.14. C R 4 includes circle in S 2, triangle in S 3, triangle in S 5, filled circle in S 6, and filled circle in S 8, with weight 0.11. C R 5 includes filled circle in S 2, circle in S 4, and circle in S 5, with weight 0.33.Performance profiles of the startups across the individual criteria (shown on the horizontal axis, with their respective weights in parentheses). To maintain clarity, only three profiles are displayed – S4, S5, and S7. Profiles S5 and S7 consistently outperform or at least match S4 across all five criteria. The head-to-head comparison between S5 and S7 is less clear-cut: S7 leads on CR1 and CR3, S5 on CR2 and CR4, while the two are equivalent on CR5
Source: Figure created by authors