Figure 5.
A line plot displays performance levels of alternatives S4, S5, and S7 against criteria CR1 to CR5 with weights.The plot has the vertical axis labelled null, low, medium, and high, and the horizontal axis showing C R 1 to C R 5 with weights 0.22, 0.20, 0.14, 0.11, and 0.33. The blue solid line with circles represents S 4, starting at null in C R 1, null in C R 2, high in C R 3, null in C R 4, and null in C R 5. The red dashed line with triangles represents S 5, starting at medium in C R 1, medium in C R 2, medium in C R 3, low in C R 4, and medium in C R 5. The green dotted line with squares represents S 7, starting at high in C R 1, low in C R 2, high in C R 3, null in C R 4, and medium in C R 5.

(a) Assessment matrix; (b) transformation of the assessment matrix into m rankings, being m the number of criteria; (c) paired-comparison relationships between startups

Source: Figure created by authors

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