Figure 1
The circular flow diagram has six labeled rectangles arranged clockwise. The top rectangle is labeled “Offer Generation,” followed by “Marketing” on the top right and “Information and Search” on the bottom right. “Reservation and Booking” is placed at the bottom, “Consumption” is at the bottom left and “Feedback” is placed on the top left. The arrows connect these boxes in a clockwise cycle. Each rectangle has a descriptive text written next to it. The text for the boxes is as follows: To the right of “Offer Generation,” texts list “CRM (for example, Customer Segmentation),” “Personalization (Adaptive Products and Services, Dynamic Packaging),” “Prediction of Tourism Demand,” and “Yield Management and Dynamic Pricing.” To the right of “Marketing,” the text lists “Adaptive or Personalized Marketing (Adaptive Websites, Predictive Targeting).” To the right of “Information and Search,” the text lists “Recommender Systems,” “Dynamic Packaging” and “Creation of Travel Itineraries.” To the right of “Reservation and Booking,” the text lists “Prediction of Cancellations and No-Shows.” To the left of “Consumption,” the text lists “Analysis of Consumer Behavior and Movement Patterns,” “Intelligent Adaptive (Mobile) Services (Real-Time Recommender Systems),” “Tourist guidance systems” and “(Humanoid) Robots.” To the left of “Feedback,” the text lists “Customer Feedback Analysis (Sentiment Analysis).”AI applications in tourism. Höpken (2025)