Figure 1
The path diagram starts at the left with an oval labeled “M A R feature Photo-based versus Virtual mirror.” Two rightward arrows, each labeled “H 1,” lead to vertically arranged ovals labeled “Hedonic value” and “Utilitarian value.” Two rightward arrows, each labeled “H 4,” from both these ovals lead to an oval labeled “Decision quality.” A rightward arrow, labeled “H 5,” leads to a horizontally arranged oval labeled “Regret.” A rightward arrow, labeled “H 6,” leads to a larger oval labeled “Repurchase Intention through the M A R app.” A smaller oval vertically above the first oval is labeled “Privacy self-efficacy.” An oval to the top right of “Privacy self-efficacy” is labeled “Perceived intrusiveness.” The arrows are labeled with hypotheses as follows: A right-pointing arrow labeled “H 3” points from “Privacy self-efficacy” to “Utilitarian value” and “Hedonic value.” A downward arrow labeled “H 2” points from “Perceived intrusiveness” to the arrow between “M A R feature Photo-based versus Virtual mirror” to “Utilitarian value” and “Hedonic value.”The research model. Source: Authors’ own work