Figure 3
The figure contains four line graphs arranged in a 2 cross 2 grid. In the top-left graph titled “Utilitarian value or Low privacy self-efficacy,” the vertical axis ranges from 3.0 to 6.0 in increments of 0.5. The horizontal axis is labeled with two categories: “Intrusiveness underscore low” on the left and “Intrusiveness underscore high” on the right. The legend below indicates that the blue line represents “Photo-base try-on” and the orange line represents “Virtual mirror try-on.” The line for “Photo-base try-on” starts at (Intrusiveness underscore low, 5.09) and decreases slightly with a negative slope to (Intrusiveness underscore high, 4.91). The line for “Virtual mirror try-on” starts at (Intrusiveness underscore low, 5.52) and decreases with a steeper negative slope to (Intrusiveness underscore high, 4.34). In the top-right graph titled “Hedonic value or Low privacy self-efficacy,” the vertical axis ranges from 3.0 to 6.0 in increments of 0.5. The horizontal axis is labeled with two categories: “Intrusiveness underscore low” on the left and “Intrusiveness underscore high” on the right. The legend below indicates that the blue line represents “Photo-base try-on” and the orange line represents “Virtual mirror try-on.” The line for “Photo-base try-on” starts at (Intrusiveness underscore low, 5.06) and decreases slightly with a negative slope to (Intrusiveness underscore high, 4.89). The line for “Virtual mirror try-on” starts at (Intrusiveness underscore low, 5.41) and decreases more sharply to (Intrusiveness underscore high, 4.43). In the bottom-left graph titled “Utilitarian value or High privacy self-efficacy,” the vertical axis ranges from 3.0 to 6.0 in increments of 0.5. The horizontal axis is labeled with two categories: “Intrusiveness underscore low” on the left and “Intrusiveness underscore high” on the right. The legend below indicates that the blue line represents “Photo-base try-on” and the orange line represents “Virtual mirror try-on.” The line for “Photo-base try-on” starts at (Intrusiveness underscore low, 4.57) and decreases with a negative slope to (Intrusiveness underscore high, 4.06). The line for “Virtual mirror try-on” starts at (Intrusiveness underscore low, 4.59) and remains nearly flat to (Intrusiveness underscore high, 4.52). In the bottom-right graph titled “Hedonic value or High privacy self-efficacy,” the vertical axis ranges from 3.0 to 6.0 in increments of 0.5. The horizontal axis is labeled with two categories: “Intrusiveness underscore low” on the left and “Intrusiveness underscore high” on the right. The legend below indicates that the blue line represents “Photo-base try-on” and the orange line represents “Virtual mirror try-on.” The line for “Photo-base try-on” starts at (Intrusiveness underscore low, 4.16) and stays constant to end at (Intrusiveness underscore high, 4.16). The line for “Virtual mirror try-on” starts at (Intrusiveness underscore low, 4.60) and decreases with a small negative slope to (Intrusiveness underscore high, 4.57).The moderating effect of privacy self-efficacy on the relationship between MAR and perceived intrusiveness affecting utilitarian and hedonic values (study 1). Source: Authors’ own work