Figure 4
The figure contains two horizontally arranged line graphs. In the left graph titled “Utilitarian value,” the vertical axis ranges from 3.0 to 6.0 in increments of 0.5. The horizontal axis is labeled with two categories: “Intrusiveness underscore low” on the left and “Intrusiveness underscore high” on the right. Two lines are shown. The legend below indicates that the blue line represents “Photo-base try-on” and the orange line represents “Virtual mirror try-on.” The line for “Photo-base try-on” starts at (Intrusiveness underscore low, 4.65) and decreases with a small negative slope to (Intrusiveness underscore high, 4.42). The line for “Virtual mirror try-on” starts at (Intrusiveness underscore low, 5.11) and decreases with a negative slope to (Intrusiveness underscore high, 4.40). In the right graph titled “Hedonic value,” the vertical axis also ranges from 3.0 to 6.0 in increments of 0.5. The horizontal axis is labeled with two categories: “Intrusiveness underscore low” on the left and “Intrusiveness underscore high” on the right. The legend below indicates that the blue line represents “Photo-base try-on” and the orange line represents “Virtual mirror try-on.” The line for “Photo-base try-on” starts at (Intrusiveness underscore low, 4.77) and decreases slightly with a negative slope to (Intrusiveness underscore high, 4.62). The line for “Virtual mirror try-on” starts at (Intrusiveness underscore low, 5.32) and decreases with a negative slope to (Intrusiveness underscore high, 4.67).The moderating effect of perceived intrusiveness on utilitarian and hedonic values (study 2). Source: Authors’ own work