Figure 5
The figure contains four line graphs arranged in a 2 cross 2 grid. In the top-left graph titled “Utilitarian value or Low privacy self-efficacy,” the vertical axis ranges from 3.0 to 6.0 in increments of 0.5. The horizontal axis is labeled with two categories: “Intrusiveness underscore low” on the left and “Intrusiveness underscore high” on the right. The legend below indicates that the blue line represents “Photo-base try-on” and the orange line represents “Virtual mirror try-on.” The line for “Photo-base try-on” starts at (Intrusiveness underscore low, 4.55) and increases slightly with a positive slope to (Intrusiveness underscore high, 4.76). The line for “Virtual mirror try-on” starts at (Intrusiveness underscore low, 5.21) and decreases with a negative slope to (Intrusiveness underscore high, 4.33). In the top-right graph titled “Hedonic value or Low privacy self-efficacy,” the vertical axis ranges from 3.0 to 6.0 in increments of 0.5. The horizontal axis is labeled with two categories: “Intrusiveness underscore low” on the left and “Intrusiveness underscore high” on the right. The legend below indicates that the blue line represents “Photo-base try-on” and the orange line represents “Virtual mirror try-on.” The line for “Photo-base try-on” starts at (Intrusiveness underscore low, 4.73) and increases slightly with a positive slope to (Intrusiveness underscore high, 4.98). The line for “Virtual mirror try-on” starts at (Intrusiveness underscore low, 5.50) and decreases with a negative slope to (Intrusiveness underscore high, 4.53). In the bottom-left graph titled “Utilitarian value or High privacy self-efficacy,” the vertical axis ranges from 3.0 to 5.5 in increments of 0.5. The horizontal axis is labeled with two categories: “Intrusiveness underscore low” on the left and “Intrusiveness underscore high” on the right. The legend below indicates that the blue line represents “Photo-base try-on” and the orange line represents “Virtual mirror try-on.” The line for “Photo-base try-on” starts at (Intrusiveness underscore low, 4.71) and decreases with a negative slope to (Intrusiveness underscore high, 4.19). The line for “Virtual mirror try-on” starts at (Intrusiveness underscore low, 5.00) and decreases with a negative slope to (Intrusiveness underscore high, 4.47). In the bottom-right graph titled “Hedonic value or High privacy self-efficacy,” the vertical axis ranges from 3.0 to 6.0 in increments of 0.5. The horizontal axis is labeled with two categories: “Intrusiveness underscore low” on the left and “Intrusiveness underscore high” on the right. The legend below indicates that the blue line represents “Photo-base try-on” and the orange line represents “Virtual mirror try-on.” The line for “Photo-base try-on” starts at (Intrusiveness underscore low, 4.79) and decreases with a negative slope to (Intrusiveness underscore high, 4.37). The line for “Virtual mirror try-on” starts at (Intrusiveness underscore low, 5.12) and decreases slightly with a negative slope to (Intrusiveness underscore high, 4.83).The moderating effect of privacy self-efficacy on the relationship between MAR and perceived intrusiveness affecting utilitarian and hedonic values (study 2). Source: Authors’ own work