Figure 6
The path diagram starts on the left with an oval labeled “M A R feature Photo-based versus Virtual mirror.” Two rightward arrows lead to two vertically arranged ovals labeled “Hedonic value” and “Utilitarian value.” Two rightward arrows from both the ovals lead to an oval labeled “Decision quality.” A rightward arrow leads to the oval arranged horizontally, labeled “Regret.” A rightward arrow leads to a larger oval arranged horizontally, labeled “Repurchase Intention through the M A R app.” A smaller oval vertically above the first oval is labeled “Privacy self-efficacy.” An oval on the top right of “Privacy self-efficacy” is labeled “Perceived intrusiveness.” The arrows are labeled with path values as follows: A right-pointing upward diagonal arrow labeled “0.28 asterisk” points from “M A R feature Photo-based versus Virtual mirror” to “Hedonic value.” A right-pointing downward diagonal arrow labeled “0.20 asterisk” points from “M A R feature Photo-based versus Virtual mirror” to “Utilitarian value.” A right-pointing arrow labeled “0.15 double asterisk” points from “Privacy self-efficacy” to “Utilitarian value.” A right-pointing arrow labeled “0.18 asterisk” points from “Privacy self-efficacy” to “Hedonic value.” A downward arrow labeled “negative 0.15 double asterisk” points from “Perceived intrusiveness” to the arrow between “M A R feature Photo-based versus Virtual mirror” to “Utilitarian value.” A downward arrow labeled “negative 0.13 double asterisk” points from “Perceived intrusiveness” to the arrow between “M A R feature Photo-based versus Virtual mirror” to “Hedonic value.” A right-pointing downward diagonal arrow labeled “negative 0.07” points from “Hedonic value” to “Decision quality.” A right-pointing upward diagonal arrow labeled “0.65 double asterisk” points from “Utilitarian value” to “Decision quality.” A right-pointing horizontal arrow labeled “negative 0.65 double asterisk” points from “Decision quality” to “Regret.” A right-pointing horizontal arrow labeled “negative 0.81 double asterisk” points from “Regret” to “Repurchase Intention through the M A R app”.The results of the research model. **p < 0.01; *p < 0.05. Source: Authors’ own work