Figure 2.
The diagram presents a framework involving an entrepreneur whose proactiveness initiates engagement with two networks: a network of committed actors and a network of peripheral actors. The peripheral actor network contributes through risk management, customer intensity, confirming legitimacy, and strategic legitimacy, which drive initial market acceptance. This acceptance leads to recognition in cognitive, pragmatic, and moral legitimacy domains. These forms of legitimacy attract the committed actor network, which contributes resource leveraging and returns network attention. Arrows show feedback loops between legitimacy and networks, and a path flows toward opportunity exploitation, innovation, and ultimately value creation. Each component is boxed and connected via directional arrows, illustrating iterative and reciprocal influence throughout the entrepreneurial value generation process.Entrepreneurs build confirming and strategic legitimacies by directing network attention to peripheral actors, which helps in initial market acceptance, resulting in enhancing cognitive, pragmatic and moral legitimacies that attract committed actors
Source: Author’s own work