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Volume 1, Issue 2
1 February 1999
This article was originally published in
International Journal of Advertising and Marketing to Children
International Journal of Advertising and Marketing to Children Cover Image for Volume 1, Issue 2
Review Article| February 01 1999

Never too Late to Throw in that Safety Net for Young Explorers Available to Purchase

Ray Hurst
Ray Hurst
Managing Editor, Net Profit 33 Elvendon Road Goring‐on‐Thames Reading RG8 0DP, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2396-9156
Print ISSN: 1464-6676
© MCB UP Limited
1999
International Journal of Advertising and Marketing to Children (1999) 1 (2): 119–123.
https://doi.org/10.1108/eb027604

The Internet has been a battleground for all kinds of contentious issues from censorship to personal privacy but nothing seems to have raised more hackles than the issue of marketing to children. This paper looks at how advertisers themselves see and address this issue.

Keywords:
Behaviour Patterns, Self Regulation, Protection, Concerns
This content is only available via PDF.
© MCB UP Limited
1999
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