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Keywords: Interactive technologies
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Journal Articles
Why young consumers adopt interactive technologies
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2006) 7 (3): 33–38.
Published: 01 June 2006
...Damien Arthur; Claire Sherman; Dion Appel; Lucy Moore Purpose The purpose of this paper is to provide an explanation for why young consumers adopt interactive technologies. Design/methodology/approach The data analysed in this paper was taken from a series of in‐depth interviews and two online...
