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Keywords: MySpace
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Journal Articles
Why young consumers adopt interactive technologies
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2006) 7 (3): 33–38.
Published: 01 June 2006
... MySpace utilises interactive technologies to enable young consumers to convey their values. Originality/value This paper fills a gap in the literature by providing a values‐based structure of why young consumers adopt interactive technologies. INTERACTIVE TECHNOLOGIES Why young consumers adopt...
