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Keywords: Stereotypes
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Journal Articles
Gender-based food stereotypes among Turkish university students
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (3): 223–244.
Published: 21 August 2017
... approaches were used in this study as a complementary way. Data were collected from a total of 711 university students. Findings Taken together, the findings strongly support gender-based food stereotypes as consistent with previous literature with some cultural variations. As another important finding...
Journal Articles
Children and Advertising — The Research
Available to Purchase
International Journal of Advertising and Marketing to Children (1999) 1 (2): 113–118.
Published: 01 February 1999
... advertising's appeal and use as entertainment, a way to manage mood, and a source of information on how to satisfy personal needs. © MCB UP Limited 1999 Research Stereotypes The Standard Argument Protecting Children Children and Advertising -The Research Keywords: Research, Stereotypes...
