...Nkosivile Madinga; Duanne Aspeling; Siphiwe Dlamini Purpose This study aims to investigate the factors influencing consumer attitudes towards purchasing sustainable fashion. In particular, the authors examine the impact of self-transcendence and self-enhancement values on consumer attitudes...

...Shabnam Azimi; Yana Andonova; Charles Schewe Purpose Drawing upon cohort theory, the age-period-cohort framework and the portrait value system, this paper aims to examine differences in basic human values between generations Y and Z as they are shaped by recent major events (most importantly...

...Pradeep Kautish; Rajesh Sharma Purpose The purpose of this paper is to study the relationships between two distinct value orientations, that is, the terminal and instrumental. The effects of these value orientations on green attitude and green behavioral intentions for green products among young...

... important for their children. Practical implications Findings support the idea that manufacturers can and should continue to develop toys, which encourage relatively unstructured play; such toys are both appreciated by parents and valued by experts. They also support eliminating “brain talk” from...

... surveys initially conducted for the 2005 and 2006 Lifelounge Urban Market Reports. Findings The results suggest that five key values held by young consumers explain their adoption of interactive technologies. Following the explanation of each finding is a vignette of how the social networking site...

...Kara Chan; Hongxia Zhang; Iris Wang Looks at attitudes of Chinese adolescents to materialism, including the effect of age on materialism and the influence of family and peers. Outlines the values of Chinese culture: thrift, respect for parents, group orientation, social harmony, good manners, face...