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Purpose
To reflect on what evidence might be persuasive, powerful, and influential in decision‐making.
Design/methodology/approach
Fictional poem.
Findings
Meditation on the way that we decide what to do, account for it, be responsible for it to others, and be accountable to them.
Research limitations/implications
Stimulates thought about how organisations construct an agreed set of terms and language for measuring progress and organising accountability.
Originality/value
An individual comment on assessing what language is appropriate for building organisations.
© Emerald Group Publishing Limited
2005
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