Sent to Coventry! Creatively (re)capturing accounting’s purpose

The post-pandemic accounting profession is encountering numerous challenges that question the potency of its relevance and purpose amongst young people. Grand challenges facing the profession include the advent of artificial intelligence and digital technologies (Dinh and O’Leary, 2024), the increasing urgency of climate change and related sustainability assurance (Atkins et al., 2023), and the need to attract diverse future talent that is currently drawn elsewhere (Carnegie et al., 2021; Carnegie and Parker, 2023). Indeed, if the world of business is increasingly characterised by perma- or poly-crisis, then it can be argued...