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Purpose

Reflection on the trend towards recycling knowledge without realising it, and on not recognising past achievements.

Design/methodology/approach

Poetic exploration.

Findings

Provides a reflection on the tendency to forget or ignore what has already been achieved and to present its rediscovery as a fresh gain. Comments on the social and cultural cost of re‐invention without real new learning.

Research limitations/implications

Offers a subjective and artistic comment on the implications of shallow learning.

Originality/value

A unique view of a future world in which society fails to acknowledge or value what has already been discovered.

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