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Purpose

The aim of this paper is to respond to commentaries on Bebbington, Larrinaga‐Gonzales and Moneva, by Unerman and by Adams, published in Accounting Auditing & Accountability Journal, Vol. 21 No. 3.

Design/methodology/approach

The paper reviews and discusses the points suggested/contested by the commentary papers.

Findings

That given the current state of our understanding of corporate social responsibility reporting in stand alone (and other) formats, openness to a multitude of theoretical perspectives is appropriate. Further, that concepts of legitimacy and reputation can and should be distinguished from one another.

Originality/value

The authors put forward their views, beliefs and reservations.

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