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Purpose
The purpose of this paper is to reflect on unconsidered ethical implications of an allegedly strictly commercial decision.
Design/methodology/approach
Fictional poem.
Findings
Meditation on how we may ignore an ethical issue if profit is enhanced by so doing.
Research limitations/implications
Stimulate thought on the implications of unconstrained profit maximisation.
Originality/value
An individual comment and a questioning of deception as a tool of profit maximisation.
© Emerald Group Publishing Limited
2009
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