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Purpose

The paper presents a parody intended to emphasise the dangers and questionable rationale of a procedure which could allow organisations to claim spurious and misleading reputational benefits.

Design/methodology/approach

This is a fictional analogy using a historical episode.

Findings

Reflection on an aspect of policy.

Research limitations/implications

Stimulates consideration of the policy in question and of the potential for analogy to influence understanding and awareness.

Originality/value

An individual perspective on an issue that needs transparency and accountability.

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