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Purpose
The paper presents a parody intended to emphasise the dangers and questionable rationale of a procedure which could allow organisations to claim spurious and misleading reputational benefits.
Design/methodology/approach
This is a fictional analogy using a historical episode.
Findings
Reflection on an aspect of policy.
Research limitations/implications
Stimulates consideration of the policy in question and of the potential for analogy to influence understanding and awareness.
Originality/value
An individual perspective on an issue that needs transparency and accountability.
© Emerald Group Publishing Limited
2010
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