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Purpose
This poem aims to explore corporate ideology.
Design/methodology/approach
It is a fictional poem.
Findings
The poem suggests that a capitalist perspective diminishes social and environmental possibility.
Research limitations/implications
The poem invites renewed reflection on the influence of corporate values.
Originality/value
The poem draws on the story of Genesis to highlight salient aspects of capitalist culture.
Keywords:
Business ethics
© Emerald Group Publishing Limited
2010
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