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Senior management in the newly privatized water companies have been keen to secure employee commitment to the new commercial goals they are now pursuing. Considers the use of profit sharing as a rhetorical device for this purpose. The introduction of profit sharing schemes was intended by management not only to assist in the construction of a new version of organizational reality, but more particularly to communicate to organizational members the quite different ideological conceptualization of organizational purposes and activities associated with the change in status from public sector water authority to private sector water company. Reports research based on documentary evidence and interviews with managers from six of the new water companies which provides scope for comparisons between the companies high‐lighting different interpretations of the role profit sharing may play in the processes of organizational change.

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