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Notes that recently there has been growing evidence to suggest the existence of fundamental differences in the thinking behind Eastern and Western accounting systems and techniques. Observes, for example, that Western accounting practices, when implemented in an Eastern environment, do not seem to produce the expected results, and vice versa. Argues that the metaphysical notions of the self and freedom prevalent in society provide the basis for the development of cultural values and are central to the understanding of the role of accounting in organizations and society. Uses this analysis to provide explanations for the differences that appear to exist between Eastern and Western management and accounting thoughts.

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