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Keywords: Adaptive framing
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Journal Articles
Accounting, Auditing & Accountability Journal (2023) 36 (9): 161–199.
Published: 07 June 2023
... of reporting as a film series, presenting many frames of sustainability over time. It helps the study to conceptualise CEO framing of sustainability as adaptive framing. This study suggests using a dynamic notion of adaptive framing in future longitudinal studies of corporate- and accounting communication...
