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Journal Articles
Accounting, Auditing & Accountability Journal (2017) 30 (1): 18–37.
Published: 16 January 2017
...Ingrid Jeacle Purpose Online user reviews have increasingly become a popular means by which the lay person can both procure advice and offer personal opinions. Amazon, the electronic retail giant, is a prominent example of a site which hosts such user generated content; the opinions of its...
