... to be conveyed in one direction – from periphery to centre of calculation (Latour, 1987). The aim of this paper is, therefore, to explore the role of inscriptions on social media in enabling action at a distance. The research question guiding our investigation is: How and by what mechanisms can...

... website, social media platforms and participants’ observations. With the adoption of social media, the company configured a new centre of calculation, called monitoring room, in the attempt to accumulate knowledge about its customers. The authors unpacked the activity of the centre of calculation...